11:42, 17 Sep 2016
Apple’s iPhone 7 Plus model has completely sold out during the iPhone 7’s pre-order phase, proving people LOVE their cameras. Apple confirmed it has also sold out of the standard iPhone 7 model in Jet Black.
Both the iPhone 7 and iPhone 7 Plus go on sale in the UK and US today, however, Apple does not have any iPhone 7 Plus models available for punters. It appears Apple either completely under-estimated the demand for its larger iPhone 7 model, or deliberately limited stock.
Either way, a couple of things are clear: Apple fans are mightily impressed by the imaging capabilities of the iPhone 7 Plus as well as the new Jet Black colour scheme.
This is the first time an iPhone Plus model has been more popular than the standard 4.7in model. Prior to the release of the iPhone 7 and iPhone 7 Plus, Apple’s iPhone 6s and iPhone 6 before outsold their larger counterparts by quite a margin.
Here’s what Apple said in a statement:
“We couldn’t be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world.
Beginning Friday, limited quantities of iPhone 7 in silver, gold, rose gold, and black will be available for walk-in customers at Apple retail stores. During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers. Availability at partner locations for all finishes may vary and we recommend checking directly with them.
Customers can continue to order all models in all colours on apple.com. We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible.”
If you’re looking at picking up an iPhone 7 Plus or the iPhone 7 in Jet Black, you’re going to have to wait a couple of weeks for Apple’s supply to catch up with demand.
In the meantime, here’s everything you need to know about Apples’ new iPhone 7 and iPhone 7 Plus.
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