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No, Apple… Funky OLED Hues & Burn-In Artefacts DEFINITELY Aren’t Normal

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Apple’s iPhone X will experience weird hues and OLED burn-in but this all normal… says Apple

Google has been taking A LOT of flack for the Pixel 2 XL’s display. Many reviewers were not impressed by the quality of the OLED used in the phone, LG OLED FYI, which they say looks washed out and is basically inferior to Samsung’s OLED.

The Pixel 2 XL also has weird hues and there are reports of OLED burn-in on some models. Google uses LG OLED for its Pixel 2 XL, OLED that is leagues behind Samsung’s OLED, so this is why Google is experiencing issues.

But it’s not just Google that will be having issues with OLED in 2017/18; no, Apple too is now on the front foot, managing expectations about the iPhone X’s OLED panel.

According to Apple, OLED burn-in and hue-shifting MIGHT occur on some iPhone X handsets, but don’t worry – it’s s’all good.

“If you look at an OLED display off-angle, you might notice slight shifts in colour and hue. This is a characteristic of OLED and is normal behaviour. With extended long-term use, OLED displays can also show slight visual changes. This is also expected behaviour and can include “image persistence” or ‘burn-in,’ where the display shows a faint remnant of an image even after a new image appears on the screen.”

However – this is not something anyone should experience with a phone priced like the iPhone X. Samsung has been producing OLED phones for years now and there have been ZERO issues with its displays in recent times, so the iPhone X – which uses Samsung OLED – should be the same.

So why is Apple taking this approach? Just to cover its ass? Maybe. Perhaps it has seen what’s happened with the Pixel 2 XL and is preparing for the worst, passing off the issue as normal, when in actual fact, it really isn’t. OLED does not have to be problematic, just look at Samsung’s phones for proof of this fact.

And then there’s the price of the iPhone X – north of £1000. At this lofty price point, you DEFINITELY do not want any issues with the display. This is why the Google Pixel 2 XL was treated so harshly: it was expensive and the display was problematic, which always leads to angry reviewers.

But I guarantee you that no one will make a big deal about the iPhone X’s OLED panel. Not like they did with the Pixel 2 XL. Why? Simple: no one wants to upset Apple. Sad, really.



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