The Essential Phone had a lot of hype around it when it was first announced. But after a series of delays and some not-so-good initial reviews, the handset failed to sell particularly well.
At release, the Essential Phone was retailing for $699, but you can now pick one up for $499 via Essential’s website. That’s a pretty hefty price cut, which makes the handset almost as cheap as the OnePlus 5.
It is pretty common for Android phone makers to get aggressive with their handset pricing once a handset has been out for a while, but a price cut of this magnitude is pretty much unprecedented in the mobile space.
Essential is now pushing the Essential Phone hard with dedicated TV campaigns that champion the handset’s many USPs. Essential has now fixed the many issues that plagued the phone’s camera at launch.
The Essential Phone’s camera is still no way near as good as the shooter on the Pixel 2 or Galaxy S8, but with a price drop like this things start to look a little bit different – I mean, $200 less is a lot of money.
“We think making it easier for people to get their hands on our first products is a better way to get to know us,” said Essential on its blog.
The Essential Phone is also scheduled to land in the UK during Q4. Whether we’ll see these new prices here, however, remains to be seen.
Personally, a price cut like this should open the floodgates for the company’s popularity. Charging $499 for an unknown phone is definitely going to attract more attention than going after existing iPhone and Samsung fans at the same price point.
This is how OnePlus made a name for itself and it is looking like Essential will now have to go the same route, before it can start charging iPhone-grade prices for its products.
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