The NFL has renewed its “strategic partnership” with YouTube — a bit of boring-sounding news that has exciting consequences for football fans: it means more NFL content online. As part of the deal, the NFL will be uploading a number of classic games in full to YouTube. There will be three games for each of the NFL’s 32 clubs, and the league is promising these will include “some of the most exciting games in NFL history.”
expect to see more NFL info in your Google searches too
Additionally, the two organizations are working together to get highlights from NFL games online while the games are still in progress. These clips will also be accessible via Google, highlighted in a box at the top of search results when someone searches for a specific team. The NFL says that “kickoff time and broadcast information for every NFL game will also be prominently displayed in Google Search.”
The NFL has been slow to embrace the web as a place to distribute its content, only launching an official YouTube channel in January last year. The channel carries post-game recaps, clips, analysis, and a lot of “best of videos,” and has attracted more than 900 million views to date. Adding in full games and making official NFL YouTube content prominent in Google searches will pull in even more viewers.
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