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Xbox Has ‘A Lot’ of Big Unannounced Games, Says Aaron Greenberg

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As some gaming fans might argue, Microsoft’s E3 2017 press conference lacked a lot of the explosive announcements found during other companies’ showcases at the event, with the tech firm having focused primarily on the reveal of Xbox One X and a slew of third-party titles that are close to completion. However, as Microsoft’s head of Xbox games marketing, Aaron Greenberg, recently explained, there are a plethora of games in the works that the company chose to withhold from disclosure at E3 2017.

According to Greenberg, one of the main reasons as to why Microsoft decided to postpone the announcement of some of the more major titles being crafted at the moment is due to not wanting to reveal a project too soon and run the risk of it failing in the future. Regarding the matter, the company’s head of Xbox games marketing said to GameReactor, “It’s a fine balance of how much do you show early. I can tell you that there are a lot of other projects happening for Xbox, with a lot of big titles that we’re not talking about today.”

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Naturally, in order to preserve the surprise that will be given to fans once these aforementioned Xbox games are eventually announced, Greenberg failed to provide hints relating to which existing franchises will get sequels and what kind of new IPs could be in production. The closest that Microsoft’s head of Xbox games marketing came to a tease was his statement to “never say never” regarding a potential followup to 2014’s Sunset Overdrive.

When it comes to speculative titles being in the works for Xbox, the most obvious series that comes to mind is Halo, with 343 Industries more than likely already having a firm handle on the production process for Halo 6, especially since the developer said that the sequel was in the “planning stage” a couple of years ago. Of course, Microsoft could also have another Gears of War being prepped, and perhaps even a new Alan Wake title to rouse interest in suspense and horror fans.

Taking all of this into consideration, it’s really anyone’s guess as to which games will be announced next by Xbox, as many suspected it would have used E3 2017 as a way to show off a load of first-party titles to support the impending launch of Xbox One X. Nevertheless, there’s always the chance that Microsoft decides to unveil some bombshells during one of the next major gaming conferences at gamescom 2017.

One of Xbox‘s next major first-party games is Forza Motorsport 7, which is set to launch for Xbox One on October 3, 2017.

Source: GameReactor

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