Oppo is ending its line of high-end headphones and Blu-ray players

Oppo Digital, the 14-year-old US brand known for its high-end audio equipment and disc players, says it has begun winding down its business. From April 2nd, Oppo Digital says it will “gradually” stop making products like the PM3 headphones, and DVD, Blu-ray, and 4K UHD disc players. Oppo Digital is a separate company from Oppo the phone maker which is unaffected by today’s announcement.

Customers who own existing equipment will still be able to get technical support though, including for items both in and out of warranty. Those who have bought an Oppo Digital product in the past 30 days are eligible for a refund. Oppo said it would continue selling products on its website and through authorized resellers until stock runs out.

In an FAQ on its website, Oppo Digital said it would issue firmware updates for its products when “new features or bug fixes warrant such an upgrade.” Oppo said its newer products like the UDP-203 4K Ultra HD Blu-ray disc player and UDP-205 4K Ultra HD Audiophile Blu-ray disc player are likely to receive more frequent firmware updates, while older models like the BDP-103 Blu-ray player will only receive one if any critical issues arise.

It has been 14 years since we established OPPO Digital in the United States. As our latest 4K UHD players reach the…

Posted by OPPO Digital on Monday, April 2, 2018

Oppo didn’t say why it is shutting down its audio and disc player business, though it’s likely due to consumers eschewing physical media in favor of streaming services like Netflix, Hulu, and HBO. “From now on, OPPO Digital will focus our main effort on organizing and ensuring long term support for the existing generation of products,” the company said in a statement. “As such, we will not have the resources to develop and release new generations of products.”

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